Sick of Social Media?

March 11, 2010

I have been reading many posts about social media lately, and most of them have been very positive.  However some prove that the may be a bit of a social media meltdown occurring.  I think doctors are being bombarded with “Social Media” and it may be too much for some people.   These are the same [...]

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Dental Patient Education and Social Media

March 4, 2010

I was speaking with a potential implant patient recently.  She was ready to sign on for the procedure, but she wanted photos of cases I had completed in the past.  I  instinctively gave her the address to my page on Facebook, and directed her to check out the photos there.  I realized in the past [...]

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World’s Most Interesting Dental Technician

February 26, 2010

I must say that it was indeed a great opportunity to work with the World’s Most Interesting Dental Technician.  When Shaun Keating, president of Keating Dental Arts asked me to do what many would call a ‘video biography’ I jumped at the chance.  It wasn’t until I arrived at his dental laboratory that I realized [...]

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Using pictures to increase your Social Media exposure

February 23, 2010

A picture says a thousand words, and can get you a thousand patients.  Social Media is built around sharing information.  Sharing pictures is obviously a big part of this, but many dentists don’t capitalize on the marketing power of the picture.  To diagnose the problem lets first ask the question “What does your web presence [...]

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New Facebook Layout /Social Media and Website marketing for Dentists

February 6, 2010

Facebook is probably one of the best ways to use social media for dentists, and it is a big part of website marketing for dentists also.  The platform likes to tinker with its format every once in a while, and Facebook is stirring the pot again.  They are rolling out a new home page layout .  This [...]

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Twitter got me on T.V. today/Website Marketing for Dentists

February 1, 2010

Can Twitter and Facebook help Dentists get Patients?  A thousand times yes!!
One of the biggest an most frequent questions I get from dentists is “does this stuff work?”  Well if you like free time on network television, yes. 
About a month ago I posted a tweet about the new Stem Save service we offer in our [...]

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Twitter local Trending

January 26, 2010

Twitter is rolling out local trending.  Trending lists are lists comprised of real time key words that are popular at the moment.  Twitter places some value on those words set apart by the use of a hashtag (#).  As I discussed in a previous post, Google is not as fond of these hashtag terms.
When the [...]

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Google likes REAL people/Website Marketing for Dentists

January 25, 2010

You are looking to buy a new  T.V.  You visit your favorite electronics website to do research on the different brands.  Where do your eyes go first?  You guessed it, customer reviews.  These people are total strangers, yet you value their opinion.  The same goes for Dental and Medical practices.
I recently had a patient who [...]

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How Google Ranks Twitter/ Social Media and Website Marketing for Dentists

January 22, 2010

In a recent interview with Amit Singhal, Google smarty-pants, the veil over Google’s methods for including Tweets in search results was slightly lifted.  An article by Technology Review nicely reviewed what was said.  Google began to include Twitter “tweets” in real-time search results about a month ago.  Until recently the method in which they filtered these [...]

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Conventional Advertising seen through the stages of Dying

January 20, 2010

In 1969 Elisabeth Kübler-Ross introduced the five stages of grief in her book On Death and Dying  These stages have come to be known as the Kubler-Ross model.  They detail the steps humans go through when dealing with grief, death, and their own mortality.  Over the past year or so I have dealt with many dentists [...]

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