Social Media for Dentists/Website Marketing for Dentists

A couple of weeks ago we explained the benefit of the “Like” button for your website.  I hope that most of you have installed one by now.  Now it is time to use that like button to spice up your website’s appearance on Facebook.

The like button is a simple line of code that can be added to your website.  Left alone, it will pull existing information from your website to display on Facebook.  You can customize how the website is displayed by the use of custom meta tags.  These tags, as seen in our previous post, will assign a title, description, and thumbnail image to your website.  This will also come into play when Facebook begins to include outside websites in its search.

When these tags are employed, a like from your website will appear as John Smith likes ABC Dentistry on Dr. John A  D.D.S..  The pattern is made up of  the title meta tag (<meta property=“og:title”) on the site name tag (<meta property=“og:site_name”).  This allows for some clever wording.

You will need to respect your local advertising laws and restrictions, but you can have fun.  Perhaps you could change your title meta tag to “My teeth feel great” and your site name to “Dr. Lipscombs office”.  Another idea may be a title tag of “No Cavities” and site name “My teeth with Dr. Lipscomb”.  This would render a post of “John Smith Likes No Cavities on My teeth with Dr. Lipscomb“.  Theoretically, you are not making any claims, but just taking advantage of the word placement by a third party website.  Even though it may seem trivial, local advertising laws still apply.  Always follow the local laws as closely as possible.

The detailed “Like” button post can be found here.

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